Marie S.Dec 31, 20213 min readHow is urbanization affecting consumer behavior in Liberia?Urbanization is rapidly changing consumer behavior in Liberia, particularly in urban areas where access to modern retail channels and a...
Marie S.Dec 16, 20213 min readHow is social media impacting consumer behavior in Liberia?Social media has become an increasingly important factor in shaping consumer behavior in Liberia. As of 2021, there were over 1.3 million...
Marie S.Dec 6, 20213 min readWhat factors are driving consumer behavior in Liberia?Socioeconomic factors are important drivers of consumer behavior in Liberia. Analyzing the socioeconomic factors that influence consumer...
Marie S.Nov 30, 20213 min readHow are Liberian consumers adapting to changes in the marketThe country has a young and growing population, with over 60% of the population under the age of 25. The economy of Liberia is growing,...