Urbanization is rapidly changing consumer behavior in Liberia, particularly in urban areas where access to modern retail channels and a...

Social media has become an increasingly important factor in shaping consumer behavior in Liberia. As of 2021, there were over 1.3 million...

Socioeconomic factors are important drivers of consumer behavior in Liberia. Analyzing the socioeconomic factors that influence consumer...

The country has a young and growing population, with over 60% of the population under the age of 25. The economy of Liberia is growing,...